Bruce is the Director of Sales at Hester Creek Estate Winery in Oliver. He has an extensive background in community service, including volunteer work at Peach City Radio’s, Raise the Radio fundraiser and membership in the Oliver Rotary. Bruce also served on the board of the Okanagan Wine Festival Society for eight years, where he was the president from 2014 to 2016.

He is a lifetime member of the Penticton Junior Chamber International and has worked for various non-profit golf clubs. Bruce resides in the Okanagan with his wife Margie, and their two children, Connor and Grace. In 2023, he joined the SILT board.